Alexandra Gagean — Writer and Editor

Porto-based writer and editor working across brand copy, SEO, and editorial content.

01 / BRAND & EDITORIALOne voice
at a time.FARFETCH · BROWNS · PLATFORM SOLUTIONS

Multi-brand copy and editorial direction

Writing and editing for FARFETCH, Browns Fashion, and Platform Solutions clients including Pucci, N°21, Moon Boot, Neil Barrett and Mackintosh. Each project called for a distinct voice, audience and editorial approach.

02 / SEO CONTENTSearch meets
substance.ADIDAS · ZALANDO · KAYAK · MOMONDO

Commercial and editorial SEO

Product copy for adidas, landing pages for Zalando and researched travel content for KAYAK and momondo, written through More Than Writers with both search intent and the reader in mind.

03 / AI & EDITORIAL QABetter systems.
Better copy.FARFETCH

AI-assisted content workflows

Category-specific prompts, reusable templates and editorial guidance for product listing pages and metadata, followed by human review for accuracy, relevance and tone of voice.

04 / PRODUCT COPYThe detail
matters.FINE JEWELLERY · THERE WAS ONE

Specialist product writing

Translating materials, specifications and product details into concise customer-facing copy as a Fine Jewellery specialist and copy owner for There Was One.

Selected writing samples

FARFETCH / Product copy

Foundrae gold necklace beside Alexandra’s product description describing its materials, shape and symbolic pendant — Foundrae / Fine JewelleryProduct description · View full size to read

There Was One printed maxi skirt beside Alexandra’s description of its Lisa Folawiyo collaboration and design — There Was One x Lisa FolawiyoProduct description · View full size to read

HMD Furniture / Product copy

HMD Furniture Negroni Showcase product page with Alexandra’s description of its construction and finishes — Negroni ShowcaseWebsite product copy · View full size to read

HMD Furniture Bistro modular sofa product page with Alexandra’s narrative product copy — Bistro sofaWebsite product copy · View full size to read

Social media / Campaign and brand copy

About Alexandra

I’m a writer and editor based in Porto. At FARFETCH, I moved from Copywriter to Senior Copywriter and Sub-Editor, editing across Product and Optimisation, supporting distinct client brands and coaching writers through structured feedback.

Alongside that work, I write commercial and editorial SEO content for international brands. I like the part of a brief where I have to understand something properly first: the product, the person reading and the voice that makes it sound like itself.

I write in English and Portuguese. For copy, editing or content projects, reach me at alexandragagean@gmail.com.